Going Viral!
“Going Viral” is a fast-paced, funny, and surprisingly heartfelt play set at the ultimate internet convention, ViralCon, where creators, superfans, and branded products collide. As livestreams, fan challenges, and sponsorship deals swirl around them, a group of teens must navigate the crazy realities of life online. When one rising star is tempted to trade authenticity for instant popularity, the pressure to “go viral” threatens to turn her world upside down. Packed with humor, relatable characters, and timely commentary on internet culture, “Going Viral” explores the cost of chasing trends, and the courage it takes to stay true to yourself.
Productions
Behind The Scenes
With Katie B. Oberlander
What inspired you to write this play?
"Going Viral" was inspired by the fascinating (and sometimes absurd) world of social media influencers and internet fame.
What’s your favorite part or line in the play? Why?
One of my favorite parts of the play is when a television news crew is reporting from ViralCon and the health reporter mistakenly believes they are covering the outbreak of a rare virus. I had so much fun writing the reporter’s interviews with the conference attendees who describe alarming “symptoms” of compulsively refreshing their screens to check for likes, and shaking hands when their phone battery runs low.
Where did the characters come from? Are they based on people you know?
I did hours and hours of research for this show, watching what seemed like hundreds of social media influencers on many different subjects. While none of the characters are based on one specific person, many were inspired by the personalities, mannerisms and trends I observed online. By the way, my social media feed has never fully recovered and still seems to be dominated by unboxing videos, beauty and fashion tips and people playing video games!
What did you try to achieve with this play?
I wanted to create a show that students would be excited to perform, with larger-than-life personalities in a colorful and exciting setting. At the same time, the play offers subtle commentary on our culture’s obsession with likes, shares and online validation. I hope actors and audiences laugh at the exaggerated situations while also recognizing the importance of authenticity and friendship beyond the screen.
Do you have anything else you’d like to add?
Because the world of social media moves so quickly, I encourage directors and actors to make the script their own by updating references and memes as needed, allowing each production to reflect the ever-changing online world. After all, by the time your play reaches the stage, there will probably be a whole new viral dance, catchphrase, or influencer taking over everyone's feed! Have fun!